Duracell London Eye 'Power Me' Campaign
Director / Editor

Brand / featured


James Cracknell – Olympic gold medallist and endurance athlete takes on a three hour, revolving endurance challenge at one of the UK’s most iconic landmarks, the EDF Energy London Eye.
He works his way through six intense endurance feats, each one sustained for a complete rotation of the London Eye.
James undertakes the Wheel of Endurance as part of the Duracell ‘Power Me’ Brand Campaign, a mission to encourage people to take on their goals from the extreme to the everyday.