The Joy of Decks
                          
Producer / Director, ITV 1

Ob Doc / Reality / Music / Entertainment

6 x 30′ Music reality series following four undiscovered DJs as they are mentored by four luminaries of the dance world.

Mr C, Roni Size, Sister Bliss and Tom Middleton, guide them through the various aspects of making-it as a DJ in today’s dance scene.

The series aired over six episodes on ITV1, repeated twice on ITV2, with the winner embarking on a major global Smirnoff Experience tour. Produced in association with Smirnoff Experience™ .

The brief was to creatively engage an 18-24 year-old television audience of both clubbers and non-clubbers. The concept would then be integrated into all Smirnoff Experience™ activity including marketing and PR.

  • Filmed on location in the UK, Ireland and Ibiza, and culminating in a finale at Cream in Liverpool.

  • The TV series was central to a multi-platform engagement including comprehensive website, radio campaign, and third party event & PR.