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RobbieReddy

Director | Producer | Showrunner

Robbie Reddy

Director Producer Showrunner

Robbie Reddy is an award-winning creative director working at the intersection of music, culture and emerging technology.

 

With a background in premium broadcast and live entertainment, and a current practice rooted in cinematic AI visuals, his work blends iconic music storytelling with bold, future-facing visual design.

In 2025, Robbie won the Webby Award in New York for Best Use of Al in Film & Video, recognising his pioneering work in next-generation visuals.

His projects span global artists, major broadcasters and leading brands — always driven by strong visual identity, emotion and cultural impact.

https://robbiereddy.com/wp-content/uploads/2026/01/hf_20260131_220414_2318b843-c7ba-404b-add9-85c00411a38b-516x741.png
AI-led explorations of music, fashion, and cultural iconography.

Visual Direction

All
Michael Jackson x The Notorious B.I.G.
Michael Jackson x The Notorious B.I.G.

The Notorious B.I.G. × Michael Jackson — “Don’t Stop ’Til You Get Enough”

A performance-led mashup merging Biggie’s presence with Michael Jackson’s unstoppable groove—bridging hip-hop and pop through rhythm, attitude, and cultural legacy.

Michael Jackson x The Notorious B.I.G.
Visual Remix

Michael Jackson  x  The Notorious B.I.G.

'Don't Stop 'Til You get Enough'

Reposted on Instagram by Dallas Austin, 90s architect of alternative R&B and pop-soul futurism (Madonna, TLC, Pink).

 

This film brings The Notorious B.I.G. and Michael Jackson into a shared musical moment—merging hip-hop authority with one of pop’s most infectious tracks. Built around Don’t Stop ’Til You Get Enough, the piece explores contrast and chemistry: Biggie’s grounded presence against Michael’s kinetic energy and unmistakable groove.

Timing, attitude, and visual rhythm are used to create a dialogue between two cultural giants who shaped different lanes of the same era. 

Designed as a cinematic music visual, the project examines how iconic voices from parallel worlds can coexist within a single performance-driven experience—honouring legacy while reimagining it for a contemporary, digital-first audience.

Janet Jackson x Bruno Mars
Janet Jackson x Bruno Mars

A performance-driven film bringing Janet Jackson and Bruno Mars into a shared visual space. Built around rhythm, movement, and presence, the piece explores musical lineage through choreography rather than narrative—where influence is felt, not explained.

Janet Jackson x Bruno Mars
Visual Remix

Janet Jackson  x  Bruno Mars

'All For Me'

This performance-led concept film imagines Janet Jackson and Bruno Mars within a shared visual space—connected through rhythm, movement, and stage presence.

Grounded in live-performance energy, the piece focuses on choreography, camera rhythm, and physicality as the central storytelling device.

The film highlights how generational influence translates through gesture, attitude, and stage presence. Janet’s precision and control meet Bruno’s fluid groove, creating a dialogue between eras that feels instinctive and contemporary.

Designed as a cinematic music visual, the project explores how iconic performers can be brought together through cinematic AI while preserving authenticity, respect, and performance credibility.

Michael Jackson (LEGO® Edition)
Michael Jackson (LEGO® Edition)

“Remember the Time” 

A cinematic, LEGO-inspired reimagining of Remember the Time, translating Michael Jackson’s iconic choreography and mythic Egyptian world into a hyper-detailed miniature universe.

Michael Jackson (LEGO® Edition)
Visual Remix

Michael Jackson (LEGO Edition)

'Remember the Time'

Reposted by Teddy Riley on Instagram, pioneer of New Jack Swing and co-writer/co-producer of Michael Jackson’s “Remember the Time.” Riley reshaped R&B, pop, & hip-hop in the late 20th century.

A cinematic reimagining of Michael Jackson’s Remember the Time, as a LEGO®-inspired visual world. This concept film translates the iconic choreography, silhouettes, and mythic scale of the original into a hyper-detailed miniature universe—where movement, rhythm, and spectacle are preserved through precision animation and cinematic camera language.

Ancient Egyptian grandeur meets playful reinvention, blending pop culture memory with modern AI-driven world-building.

This project explores how legendary music visuals can be reinterpreted through emerging tools—honouring the source while presenting it through a new creative lens designed for today’s digital-first audience.

Robbie Reddy.

Director. Producer. Showrunner

All

Robbie Reddy creates cinematic worlds for music, culture, and live performance.

With a career spanning global television, music, and live performance, Robbie has shaped high-profile visual experiences for some of the world's leading artists, and produced prime-time tv shows including The MOBO Awards at the Royal Albert Hall for the BBC, Emporio Armani Red starring Beyoncé for Channel 4, and Catfish for MTV LA. 

 

His work has been broadcast across major networks, and realised at scale in both studio and stage settings. Artists he has collaborated with include Beyoncé, 50 Cent, Justin Timberlake, Celine Dione and many more, delivering content that combine cinematic craft with cultural impact. 

 

Today, Robbie focuses on future-facing visual storytelling, creating visually striking short films, music-driven narratives, and immersive experiences powered by emerging technology. His work has been recognised by the Webby Awards - including the 2025 People's Voice Award for Best Use of Al in Film & Video, as well as multiple nominations across art, experimental and socials. 

 

His work has also received organic recognition from global artists including a reinterpretation of Janet Jackson's All For You, which was reposted by Jackson herself, and a reimagining of Michael Jackson's Remember The Time, reposted by legendary music producer Teddy Riley. Whether working with global superstars, iconic brands or new-generation creatives, Robbie's work is defined by strong visual identity and a deep understanding of music and culture, pushing new forms of cinematic expression for artists, brands and live experiences.

Selected Works

All
Jam & Lewis Tour 2025
Jam & Lewis Tour 2025

Intro concert visuals for legendary producing, songwriting duo Jam & Lewis.

Client name: Flytetyme Productions
Jam & Lewis Tour 2025
Concert Intro Visuals
CATFISH COLOMBIA, MTV LA
CATFISH COLOMBIA, MTV LA

CATFISH COLOMBIA

SHOWRUNNER, MTV LA

7 x 60′ Observational reality show for MTV Latin America, where hosts Diego and Seb embark on an adventure across America, as they investigate the truth behind online dating profiles, and uncover whether the people behind the screen, really are who they say they are.

Achieved MTV LA’s highest ratings amongst the 15-24 year old demographic.

Client name: MTV LA
CATFISH COLOMBIA, MTV LA
Showrunner
Webby Award Nominee 2023, 'All For You' Janet Jackson, Robbie Reddy Re-edit
Webby Award Nominee 2023, 'All For You' Janet Jackson, Robbie Reddy Re-edit

'All For You' Janet Jackson, Robbie Reddy Remix

Webby Award Nominee 2023

Best Video Remix

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.

Webby Award Nominee 2023, 'All For You' Janet Jackson, Robbie Reddy Re-edit
Director, Editor
DIVERSITY LIVE, ITV 1
DIVERSITY LIVE, ITV 1

Britain’s Got Talent winners Diversity take over ITV for a live special, featuring new dance routines and special guests.

Diversity Live charts the group’s incredible journey to stardom, from humble beginnings as a group of friends to taking the UK by storm on Britain’s Got Talent.

The show mixes live performance with a series of intimate films documenting their rise, influences, and personal insights into what make the group so unique.

Client name: ITV 1
DIVERSITY LIVE, ITV 1
Producer / Director
EMPORIO ARMANI RED - ONE NIGHT ONLY, CHANNEL 4
EMPORIO ARMANI RED - ONE NIGHT ONLY, CHANNEL 4

1 x 60′

Music fashion show with headline acts including Beyonce, Bryan Ferry and 50 Cent.

Guest presenters included Leonardo De Caprio, Bono, Kim Cattrall and Alicia Keys. Featured the first ever showing of Armani’s collection at London Fashion Week.

Filmed as live, including EVS OB unit for global satellite news feed link up.

Client name: CHANNEL 4
EMPORIO ARMANI RED - ONE NIGHT ONLY, CHANNEL 4
Producer
Janet Jackson Instagram Post, 'All For You' Robbie Reddy Remix
Janet Jackson Instagram Post, 'All For You' Robbie Reddy Remix
Link: https://www.instagram.com/p/CNxmxW4nXrE/?utm_source=ig_web_copy_link
Janet Jackson Instagram Post, 'All For You' Robbie Reddy Remix
DIRECTOR, EDITOR
EUROVISION'S 60TH GREATEST HITS, BBC 1
EUROVISION'S 60TH GREATEST HITS, BBC 1

EUROVISION'S 60TH GREATEST HITS, BBC 1

One off music special featuring the greatest acts from sixty years of The Eurovision Song Contest. Held at London’s Eventim Apollo Hammersmith, and part of the European Broadcasting Union’s celebrations for the 60th anniversary. Hosted by Graham Norton and ESC 2013 host, Sweden’s Petra Mede, the show features performances by classic and contemporary Eurovision acts.

Included archive films documenting the history of the most successful acts, and a specially shot promo to tell the story of fans watching the contest through the decades.
Filmed using a Bolt High Speed Cinebot motion control rig, with Phantom Flex 4k shooting 1000 fps,
Broadcast across Europe to over 20 countries, and an estimated audience of 25 million.

Client name: BBC 1, Worldwide
EUROVISION'S 60TH GREATEST HITS, BBC 1
PRODUCER / DIRECTOR, EDITOR
CATFISH COLOMBIA, Promo MTV LA
CATFISH COLOMBIA, Promo MTV LA

CATFISH COLOMBIA Promo, MTV LA

Promo Campaign for observational reality show for MTV Latin America, where hosts Diego and Seb embark on an adventure across America, as they investigate the truth behind online dating profiles. They uncover whether the people behind the screen, really are who they say they are.

Client name: MTV LA
CATFISH COLOMBIA, Promo MTV LA
Producer / Director / Editor
THE MOBOS 10TH ANNIVERSARY AWARDS, BBC 1
THE MOBOS 10TH ANNIVERSARY AWARDS, BBC 1

1 x 60′

Music award show filmed at the Royal Albert Hall, celebrating ten years of the best in ‘music of black origin’.
Performances from stars including Lauryn Hill, John Legend, Akon and Damian Marley, as well as guest presenters from the world of pop and entertainment.

Client name: BBC 1
THE MOBOS 10TH ANNIVERSARY AWARDS, BBC 1
Producer
'Spinnin' Music Video Teaser, Mary J Blige, Jam &Lewis
'Spinnin' Music Video Teaser, Mary J Blige, Jam &Lewis
'Spinnin' Music Video Teaser, Mary J Blige, Jam &Lewis
Director, Animator
Promo 'Diversity Live',  ITV 1
Promo 'Diversity Live', ITV 1

Promo 'Diversity Live'

Producer / Director / Editor, ITV 1

Client name: ITV 1
Promo 'Diversity Live', ITV 1
Producer / Director / Editor
MY CAMP ROCK 2, DISNEY CHANNEL
MY CAMP ROCK 2, DISNEY CHANNEL

6 x 30′, 15 x 5′ online

Music talent series following industry mentors as they guide four teenagers on the path to pop stardom.

Each week they play bigger gigs and venues, until the ‘Final Jam’ live showdown at Koko in London. Here they perform alongside established pop acts like The Wanted.

Inspired by Disney movie ‘My Camp Rock 2 – Final Jam’ featuring The Jonas Brothers and Demi Lovato.

Client name: DISNEY CHANNEL
MY CAMP ROCK 2, DISNEY CHANNEL
Series Producer
MILLION DOLLAR BABY, MTV
MILLION DOLLAR BABY, MTV

MILLION DOLLAR BABY, PRODUCER / DIRECTOR / EDITOR

Pilot for MTV UK ob doc following reality TV star Lateysha Grace as she sets out to earn her daughter Wynter £1 million. Born into a low-income, single-parent household, Grace made her name on reality shows The Valleys and Big Brother. Having since gone on to establish a children’s clothing label and a number of brand partnerships, she has set herself a target of making two-year-old Wynter a millionaire before she is five.

Client name: MTV
MILLION DOLLAR BABY, MTV
Producer / Director
BLACK BRITISH STYLE, BBC2 / 4
BLACK BRITISH STYLE, BBC2 / 4

1 x 30′

Documentary looking at black fashion and music since the first wave of West Indian arrivals to England.

Presented by Gigi Morley, it documents the era of Black Power and Rastafarianism, right up to the influence of American street-style.

Timed to co-incide with the V & A’s Black British Style exhibition, and the BBC’s Black History Month.

Client name: BBC 2 / 4
BLACK BRITISH STYLE, BBC2 / 4
Producer / Director
DURACELL LONDON EYE 'POWER ME' CAMPAIGN
DURACELL LONDON EYE 'POWER ME' CAMPAIGN

DURACELL LONDON EYE 'POWER ME' CAMPAIGN

PRODUCER / DIRECTOR / EDITOR

James Cracknell – Olympic gold medallist and endurance athlete takes on a three hour, revolving endurance challenge at one of the UK’s most iconic landmarks, the EDF Energy London Eye.
He works his way through six intense endurance feats, each one sustained for a complete rotation of the London Eye.
James undertakes the Wheel of Endurance as part of the Duracell ‘Power Me’ Brand Campaign, a mission to encourage people to take on their goals from the extreme to the everyday.

Client name: DURACELL
DURACELL LONDON EYE 'POWER ME' CAMPAIGN
PRODUCER / DIRECTOR / EDITOR
THE LONDON CABARET SHOW
THE LONDON CABARET SHOW

THE LONDON CABARET SHOW

Campaign film for new London West End Dance show.
Filmed at The Arts Club, Mayfair, London. Shot on Red.

Client name: THE LONDON CABARET
THE LONDON CABARET SHOW
PRODUCER / DIRECTOR / EDITOR
THE ULTIMATE GAME, UNIVISION (US)
THE ULTIMATE GAME, UNIVISION (US)

THE ULTIMATE GAME

SHOWRUNNER, UNIVISION (US)

8 x 60′ Reality series following a group of rookies who compete in tough challenges, for the chance to play alongside some of South America’s greatest footballing legends. 

Filmed at two academies in Miami and Mexico, the drama unfolds both on and off the field, as we follow the young players’ dreams for footballing glory, culminating in a live football finale.
Univision is currently the 4th largest US prime time network for the 18-34 demographic, with the world’s largest Spanish-language audience. (Nielsen). Sponsored by Nissan N America and Sprint.

Client name: UNIVISION (US)
THE ULTIMATE GAME, UNIVISION (US)
SHOWRUNNER
THE NISSAN FINAL REMATCH, FOX SPORTS US
THE NISSAN FINAL REMATCH, FOX SPORTS US

6 x 60′

Award winning Ob Doc Series documenting the rivalry between the 1997 World Cup Qualifying football teams of USA and Mexico.

Host George X travels the world ambushing stars from both former teams, in hidden camera and ambush setups, to invite them to a live rematch, and settle unfinished scores.
The show culminates in a live rematch at The Home Depot Centre in LA.

Client name: FOX SPORTS US
THE NISSAN FINAL REMATCH, FOX SPORTS US
Showrunner

Awards

  • WINNER OF BEST USE OF AI IN FILM & VIDEO

29th Annual Webby Awards 2025

Michael Jackson Lego Animation ‘Smooth Criminal’

 

 

  • NOMINATED FOR BEST VIDEO REMIX

28th Annual Webby Awards 2024

Janet Jackson Beyoncé ‘Giving All For You’

 

 

  • NOMINATED FOR BEST VIDEO REMIX

27th Annual Webby Awards 2023

Janet Jackson ‘All For You 20th Anniversary’

 

 

  • SPOTLIGHT AWARD WINNER

2024 California Music Video Film Awards

'Happily Unhappy' Jam & Lewis, Toni Braxton

 

 

  • FINALIST FOR BEST ANIMATION IN A MUSIC VIDEO

2024 California Music Video Film Awards

'Happily Unhappy' Jam & Lewis, Toni Braxton

 

 

  • OFFICIAL HONOREE IN THE VIDEO CATEGORY FOR BEST EDITING

27th Annual Webby Awards 2023

Jam & Lewis, Mary J Blige music video 'Spinnin'

 

 

  • NOMINATED FOR 'BEST REGIONAL PROGRAMME

The 25th TV and Soap Awards 2016, Colombia

'Catfish Colombia’ MTV 

 

 

  • BEST FOREIGN LANGUAGE TV SERIES

The 13th Annual NAMIC Vision Awards, LA.

'The Nissan Final Rematch, Mex Vs USA’

Fox Sports US

 

 

  • BEST VARIETY OR REALITY SHOW

The 21st Annual Imagen Awards, LA.

'The Nissan Final Rematch – Mex Vs USA’

Fox Sports US

 

 

  • BEST TV DOCUMENTARY

'Crack Babies’

Channel 4 News Award

Final year Broadcast Journalism degree documentary.

PROJECTS

Million Dollar Baby Pilot

MTV

Producer / Director (1 x 20')

 

Tina Home Malone Pilot

MTV

Producer / Director (1 x 20')

 

Teen Mom

MTV

Producer / Director

 

Catfish UK Pilot, Development

MTV

Producer / Director

 

Catfish

MTV LA

Showrunner (8 x 60’)

 

Eurovision’s Greatest Hits

BBC1

Producer / Director

 

Diversity Live

ITV1

Producer / Director (5 x 5')

 

Married at First Sight UK Taster

Channel 4

Producer / Director

 

Emporio Armani Red – For One Night Only, (ft Beyonce, Leonardo De Caprio, Georgio Armani, 50 Cent)

Channel 4

Producer (1 x 60’)

 

My Camp Rock 2 – Final Jam

Disney Channel

Series Producer (8 x 30’)

 

The London Cabaret Show

Producer / Director / Editor (1 x5')

 

The MOBOS Awards (Jon Legend, Lauren Hill)

BBC 1

Producer  (1 x 60’)

 

The Nissan Final Rematch, Chivas Vs America

Fox Sports US

Showrunner (8 x 60’) (Season 3)

 

The Nissan Final Rematch, Mexico Vs Argentina

Fox Sports US

Showrunner (8 x 60’) (Season2)

 

The Nissan Final Rematch, USA vs Mexico

Fox Sports US

Showrunner (8 x 60’) (Season 1)

 

The Ultimate Game

Univision (US)

Showrunner (12 x 30’) (1 x 60')

 

The Secret Concert (Daddy Yankee, Paulina Rubio)

Telemundo (US)

Showrunner (15 x 30’) (1 x 60’)

 

JLS in 3D

Channel 4

Producer (1 x 30’)

 

Googoosh Music Academy 

Manoto 1

Series Producer (10 x 60’) (Season 2)

 

Googoosh Music Academy

Manoto 1

Series Producer (10 x 60’) (Season 1)

 

Duracell Power Me (James Cracknell)

Duracell Campaign

Producer / Director / Editor (1 x 10')

 

Isle of Wight Festival 2012

Sky 1

Live Producer (1 x 60’)

 

Bring Back… Grange Hill

Channel 4 / E4

Producer / Director (1 x 60’)

 

The Smash Hits Chart of the Year Show (West life, Will Young)

Five

Producer / Director  (1 x 60’)

 

Diane Warren –How Do I Live?

(Documentary ft. Celine Dione, Tina Turner, Lionel Richard, Gloria Estefan)

BBC 2

Director  (1 x 60’)

 

Black British Style

(Documentary on the evolution of Black British Fashion)

BBC 2 / 4

Producer / Director (1 x 30’)

 

The Joy of Decks 

(DJ talent show sponsored by Smirnoff, ft Sister Bliss, Toni Size, Mr C, Tom Middleton)

ITV 1

Producer / Director (8 x 30’)

 

Vodafone TBA – Kaiser Chiefs (live concert)

Channel 4

Live Producer (1 x 30’)

 

Made in America

(backstage at Beyonce Concert with Solange Knowles)

Skype

Multi-Cam OB Director (1 x 30’)

 

Big Brother - What Happened Next

Channel 4

Producer / Director (1 x 30')

 

CDUK

ITV1

Producer / Director (2 x 5')

 

World Clubbing New York

BBC 2 / Choice

Format Development / Producer / Director (1 x 30’)

 

Judge Jules - Order in the House

BBC Choice

Producer / Director (1 x 30’)

 

The Artist Formerly Known As

(Documentary on Prince with interview)

BBC2

Producer / Director (1 x 30')

 

All in for my Girls

Adidas

Jessica Ennis, Director, Editor (1 x 15’)

 

Radio One TV 

(ft Muse, Kelis, Macy Gray, Trevor Nelson, Scott Mills)

BBC 3

Producer / Director (8 x 30')

 

Glastonbury 2000

BBC3

Live Multi-cam Studio Director (2 x 60’)

 

The Q Awards

BBC2

Director, (1 x 60')

 

The Mercury Music Prize

BBC2

Director (1 x 60')

 

The Pop Zone

BBC1

Producer / Director (15 x 30')

 

The O Zone - Whitney Houston Special

BBC2

Producer / Director (1 x 30')

 

The O Zone - David Bowie Special

BBC2

Producer / Director (1 x 30')

 

The O Zone - Winter Music Miami Conference Special

BBC2

Producer / Director (1 x 30')

 

The O Zone 

(N Sync, Beastie Boys, Brandy, Faith Evans, Craig David, Manic Street Preachers)

BBC2

Producer / Director (30 x 4')

 

Top of the Pops

BBC1

VT Producer

 

The UK Music Hall of Fame

Channel 4

Producer / Director (3 x 5')

 

State of Independents (Music Video Director Documentary Series)

UK Play

Series Director (6 x 30')

 

Acetate (Urban Music Series)

BBC2

Producer / Director (6 x 30')

 

Inside Tracks (Live studio music debate)

BBC Choice

Studio Director (8 x 30')

 

Wogans Web (Daytime Talk Show)

BBC 1

Producer / Director (8 x 5')

 

The Clothes Show

BBC 1

Director (10 x 5')

 

Premier (Aaliyah Special)

Carlton TV

Producer / Director

 

Premier

Carlton TV

Producer / Director (30 x 5')

 

Lifeline

Carlton TV

Producer / Director (10 x 15')

 

It’s Your Shout

Carlton TV

Researcher (30 x 30')

 

Countryfile

BBC1

Researcher (8 x 30')